→  How well are you communicating with your prospects?

→  Do they clearly understand what you do and how they can benefit?       

→  Are your marketing pieces helping to build trust and sell your products

      or services?

 

Meaningful Words + Creative Graphics = Effective Communication

You’ve likely heard the line a picture is worth a thousand words. And that certainly is true. Photos and other types of art can capture attention, clarify what you do and enhance your message.

Visually appealing design is important for marketing every business. . . an eye-catching logo, a nice brochure, an attractive website. We all like to see intriguing photos and art. But graphic elements alone don’t connect with your prospects, tell your story or describe your offer. For that, you need words, whether written or spoken.

Words form the base of your message. Only with words can you tell your prospects who you are, describe what you do in detail and explain how you can help them.

 

Words Matter—Choose Them Wisely

What you say to someone and how you say it can make a difference in how you are perceived. The same is true of your written communication. Your words create an impression of you and your business. Your words have meaning and power. They convey information. They can stir emotions. The right words can inspire, motivate and sell. And that’s exactly what you need your words to do.

So whether it’s a website, video, audio recording, e-mail or brochure, you should choose your words carefully. And especially with today’s information overload, it’s important that you:

• Capture your prospect’s attention with interesting headings, in addition to great text.
• Create your marketing pieces with your prospect in mind, and get them to feel that you  understand their needs.
• Clearly and concisely tell your prospect how you can solve their problem.

 

Writing, Editing and Beyond

Would you like to have your marketing materials revised, or are you starting from a blank page? Either way, we can help. As an award-winning writing and editing service, Beyond Words Business Communications has been assisting clients with copywriting in its various forms, along with project management, since 1988. From copy targeting the average reader to industry experts, the topics have included automotive and manufacturing, health care, finance, life coaching, technology, real estate and education.

Beyond Words Business Communications also partners with carefully selected and highly skilled providers of related services for a complete communications solution. So not only will you get great copy, you’ll have access to some of the most creative professionals available in the areas of graphic design, Web development, search engine optimization (SEO), social media and marketing strategy as well.

Here are some of the projects Beyond Words Business Communications has experience with:

• Ads
• Brochures
• Newsletters
• Press releases
• Web content (site copy, sales/landing and opt-in pages)
• Books
• E-books
• Audio scripts
• Video scripts
• Annual reports
• Sales sheets
• Direct mail
• PowerPoint presentations
• Newspaper columns
• Magazine articles
• White papers
  and MORE

If you don’t see what you need listed, please ask.

Find out more about how Beyond Words Business Communications can assist you with your communications needs—contact us today!